MORRO DA URCA
MORRO DA URCA
THE CITY SHINES EVEN BRIGHTER FROM SUGARLOAF MOUNTAIN
Branding Projects // Sakada
THE CITY SHINES EVEN BRIGHTER
FROM SUGARLOAF MOUNTAIN
Branding Projects // Sakada
MORRO DA URCA
THE CITY SHINES EVEN BRIGHTER FROM SUGARLOAF MOUNTAIN
Branding Projects // Sakada
The logos were designed to embody the essence of the event, combining visual elements that reflect
the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
The logos were designed to embody the essence of the event, combining visual elements that reflect the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
The logos were designed to embody the essence of the event, combining visual elements that reflect the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
Réveillon do Morro is one of Rio de Janeiro’s most iconic celebrations, offering a privileged view of Copacabana’s famous fireworks display, combined with exquisite gastronomy and top-tier musical attractions. However, to maintain its exclusivity and attract an increasingly discerning audience, the event needed a refreshed visual identity that could capture its magic and sophistication.
The challenge was to create a brand that not only represented the grandeur of the celebration but also highlighted the unique connection between the city and Sugarloaf Mountain, reinforcing its status as one of Brazil’s most sought-after events.
Réveillon do Morro is one of Rio de Janeiro’s most iconic celebrations, offering a privileged view of Copacabana’s famous fireworks display, combined with exquisite gastronomy and top-tier musical attractions. However, to maintain its exclusivity and attract an increasingly discerning audience, the event needed a refreshed visual identity that could capture its magic and sophistication.
The challenge was to create a brand that not only represented the grandeur of the celebration but also highlighted the unique connection between the city and Sugarloaf Mountain, reinforcing its status as one of Brazil’s most sought-after events.
Réveillon do Morro is one of Rio de Janeiro’s most iconic celebrations, offering a privileged view of Copacabana’s famous fireworks display, combined with exquisite gastronomy and top-tier musical attractions. However, to maintain its exclusivity and attract an increasingly discerning audience, the event needed a refreshed visual identity that could capture its magic and sophistication.
The challenge was to create a brand that not only represented the grandeur of the celebration but also highlighted the unique connection between the city and Sugarloaf Mountain, reinforcing its status as one of Brazil’s most sought-after events.
CHALLENGe
CHALLENGe
To meet this challenge, we developed two logos inspired by the slogan “The city shines even brighter from Sugarloaf Mountain.” The logos
were designed to embody the essence of the event, combining visual elements that reflect
the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
The design captures the beauty of the landscape and the vibrant atmosphere of the New Year’s Eve party, ensuring a memorable visual identity that aligns perfectly with the grandeur of the event..
To meet this challenge, we developed two logos inspired by the slogan “The city shines even brighter from Sugarloaf Mountain.” The logos were designed to embody the essence of the event, combining visual elements that reflect
the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
The design captures the beauty of the landscape and the vibrant atmosphere of the New Year’s Eve party, ensuring a memorable visual identity that aligns perfectly with the grandeur of the event.
To meet this challenge, we developed two logos inspired by the slogan “The city shines even brighter from Sugarloaf Mountain.” The logos were designed to embody the essence of the event, combining visual elements that reflect the celebration’s brilliance and energy with a sophisticated aesthetic that conveys its exclusivity.
The design captures the beauty of the landscape and the vibrant atmosphere of the New Year’s Eve party, ensuring a memorable visual identity that aligns perfectly with the grandeur of the event.
SOLUTION
SOLUTION
