FLOOU
FLOOU
EMPOWERING PEOPLE
Branding Projects // Sakada
FLOOU
EMPOWERING PEOPLE
Branding Projects // Sakada
The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
With a focus on enhancing the overall quality of human life, Floou is a forward-thinking company operating in the clinical field, specializing in psychological and neuropsychological assessments and services. The brand seeks to create meaningful connections between therapy and well-being, providing a comprehensive approach to mental health.
To bring this vision to life, we undertook a complete branding project. The process began with naming, inspired by the concept of the “Flow State”—a psychological phenomenon where body, mind, and emotions align in harmony, fostering motivation, productivity, and well-being in various areas of life. Translating this idea into a brand identity, we developed the name “Floou” in Portuguese, which encapsulates the essence of flow while being simple, memorable, and evocative.
With a focus on enhancing the overall quality of human life, Floou is a forward-thinking company operating in the clinical field, specializing in psychological and neuropsychological assessments and services. The brand seeks to create meaningful connections between therapy and well-being, providing a comprehensive approach to mental health.
To bring this vision to life, we undertook a complete branding project. The process began with naming, inspired by the concept of the “Flow State”—a psychological phenomenon where body, mind, and emotions align in harmony, fostering motivation, productivity, and well-being in various areas of life. Translating this idea into a brand identity, we developed the name “Floou” in Portuguese, which encapsulates the essence of flow while being simple, memorable, and evocative.
With a focus on enhancing the overall quality of human life, Floou is a forward-thinking company operating in the clinical field, specializing in psychological and neuropsychological assessments and services. The brand seeks to create meaningful connections S therapy and well-being, providing a comprehensive approach to mental health.
To bring this vision to life, we undertook a complete branding project. The process began with naming, inspired by the concept of the “Flow State”—a psychological phenomenon where body, mind, and emotions align in harmony, fostering motivation, productivity, and well-being in various areas of life. Translating this idea into a brand identity, we developed the name “Floou” in Portuguese, which encapsulates the essence of flow while being simple, memorable, and evocative.
CHALLENGe
CHALLENGe
The visual identity was designed to reinforce the concept of continuity and balance. The use of the two “OO” in the name allowed us to create an infinity symbol within the logo, symbolizing limitless possibilities and the ongoing journey of personal development. This design was executed in both 2D and 3D formats, offering flexibility and a modern aesthetic.
Our work extended beyond naming and logo creation. We designed printed materials, signage, and a website that collectively represent Floou’s commitment to innovation, care, and professionalism. Each element was carefully crafted to convey the brand’s mission of fostering growth and balance through therapy. The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
The visual identity was designed to reinforce the concept of continuity and balance. The use of the two “OO” in the name allowed us to create an infinity symbol within the logo, symbolizing limitless possibilities and the ongoing journey of personal development. This design was executed in both 2D and 3D formats, offering flexibility and
a modern aesthetic.
Our work extended beyond naming and logo creation. We designed printed materials, signage, and a website that collectively represent Floou’s commitment to innovation, care, and professionalism. Each element was carefully crafted to convey the brand’s mission of fostering growth and balance through therapy. The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
The visual identity was designed to reinforce the concept of continuity and balance. The use of the two “OO” in the name allowed us to create an infinity symbol within the logo, symbolizing limitless possibilities and the ongoing journey of personal development. This design was executed in both 2D and 3D formats, offering flexibility and a modern aesthetic.
Our work extended beyond naming and logo creation. We designed printed materials, signage, and a website that collectively represent Floou’s commitment to innovation, care, and professionalism. Each element was carefully crafted to convey the brand’s mission of fostering growth and balance through therapy. The choice of colors, typography, and layouts reflects the fluidity and harmony central to the Floou philosophy.
SOLUTION
SOLUTION
