DOUTOR SILVESTRE
DOUTOR SILVESTRE
SPECIALIZED IN EXOTIC ANIMALS
Branding Projects // Sakada
DOUTOR SILVESTRE
SPECIALIZED IN EXOTIC ANIMALS
Branding Projects // Sakada
The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony.
The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony.
The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony.
The veterinary clinic Doutor Silvestre, specialized in wild animals, needed a visual identity that conveyed both the seriousness and trustworthiness of a medical clinic while also being empathetic and emotionally connected to the care and respect for animal life.
The previous branding did not reflect this balance of professionalism and empathy, and the characters (the chameleon and the Brazilian parrot) were not well integrated into the visual identity, creating a lack of harmony.
The veterinary clinic Doutor Silvestre, specialized in wild animals, needed a visual identity that conveyed both the seriousness and trustworthiness of a medical clinic while also being empathetic and emotionally connected to the care and respect for animal life.
The previous branding did not reflect this balance of professionalism and empathy, and the characters (the chameleon and the Brazilian parrot) were not well integrated into the visual identity, creating a lack of harmony.
The veterinary clinic Doutor Silvestre, specialized in wild animals, needed a visual identity that conveyed both the seriousness and trustworthiness of a medical clinic while also being empathetic and emotionally connected to the care and respect for animal life.
The previous branding did not reflect this balance of professionalism and empathy, and the characters (the chameleon and the Brazilian parrot) were not well integrated into the visual identity, creating a lack of harmony.
CHALLENGe
CHALLENGe
The brand redesign involved an in-depth study of both the typography and the characters. We chose a typography with smooth, elongated curves that conveyed a balance between the clinic’s seriousness and its empathy for animal well-being. The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony. This balance was achieved after a detailed study of the real animals’ postures, observed through videos and photos.
Additionally, we created a complete visual universe for the brand, including uniforms, stationery, signage, and the clinic’s website. This new visual identity better reflects Doutor Silvestre’s values and strengthens its position as a trusted and empathetic clinic specialized in the care of wild animals.
The brand redesign involved an in-depth study of both the typography and the characters. We chose a typography with smooth, elongated curves that conveyed a balance between the clinic’s seriousness and its empathy for animal well-being. The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony. This balance was achieved after a detailed study of the real animals’ postures, observed through videos and photos.
Additionally, we created a complete visual universe for the brand, including uniforms, stationery, signage, and the clinic’s website.
This new visual identity better reflects Doutor Silvestre’s values and strengthens its position as a trusted and empathetic clinic specialized in the care of wild animals.
The brand redesign involved an in-depth study of both the typography and the characters. We chose a typography with smooth, elongated curves that conveyed a balance between the clinic’s seriousness and its empathy for animal well-being.
The characters, the chameleon and the Brazilian parrot, were given the proper prominence without competing with the clinic’s name, ensuring visual harmony. This balance was achieved after a detailed study of the real animals’ postures, observed through videos and photos.
Additionally, we created a complete visual universe for the brand, including uniforms, stationery, signage, and the clinic’s website.This new visual identity better reflects Doutor Silvestre’s values and strengthens its position as a trusted and empathetic clinic specialized in the care of wild animals.
SOLUTION
SOLUTION
