100 ANOS
100 ANOS
BONDINHO DO PÃO DE AÇÚCAR
Branding Projects // Sakada
100 ANOS
BONDINHO DO PÃO DE AÇÚCAR
Branding Projects // Sakada
This approach ensured that the Bondinho’s centenary was celebrated with the prestige it deserved, reinforcing its status as one of the world’s top tourist attractions and providing guests with a truly unique and unforgettable experience.
This approach ensured that the Bondinho’s centenary was celebrated with the prestige it deserved, reinforcing its status as one of the world’s top tourist attractions and providing guests with a truly unique and unforgettable experience.
This approach ensured that the Bondinho’s centenary was celebrated with the prestige it deserved, reinforcing its status as one of the world’s top tourist attractions and providing guests with a truly unique and unforgettable experience.
Celebrating a historic milestone like the centenary of the Sugarloaf Cable Car required an approach that matched its cultural and touristic significance. The challenge was to create a memorable and exclusive experience for guests, effectively communicating the grandeur of the occasion while showcasing the evolution of this iconic attraction over the years.
It was crucial to highlight the Bondinho’s relevance as a symbol of Rio de Janeiro and offer visitors more than just a celebration—an immersive journey through its history and legacy.
Celebrating a historic milestone like the centenary of the Sugarloaf Cable Car required an approach that matched its cultural and touristic significance. The challenge was to create a memorable and exclusive experience for guests, effectively communicating the grandeur of the occasion while showcasing the evolution of this iconic attraction over the years.
It was crucial to highlight the Bondinho’s relevance as a symbol of Rio de Janeiro and offer visitors more than just a celebration—an immersive journey through its history and legacy.
Celebrating a historic milestone like the centenary of the Sugarloaf Cable Car required an approach that matched its cultural and touristic significance. The challenge was to create a memorable and exclusive experience for guests, effectively communicating the grandeur of the occasion while showcasing the evolution of this iconic attraction over the years.
It was crucial to highlight the Bondinho’s relevance as a symbol of Rio de Janeiro and offer visitors more than just a celebration—an immersive journey through its history and legacy.
CHALLENGe
CHALLENGe
To meet this challenge, a collection of sophisticated and impactful commemorative materials was developed. The invitation was meticulously crafted using pearlescent paper, accompanied by a special envelope featuring the 100-year logo and a stunning image of the cable car, ensuring a striking first impression. Additionally, an exclusive press kit was presented in a custom-designed box, containing collectible items such as commemorative postage stamps, historical photographs, and a stylized replica of the Sugarloaf and Urca hills, created by the renowned brand Sobral Design.
To meet this challenge, a collection of sophisticated and impactful commemorative materials was developed. The invitation was meticulously crafted using pearlescent paper, accompanied by a special envelope featuring the 100-year logo and a stunning image of the cable car, ensuring a striking first impression.
Additionally, an exclusive press kit was presented in a custom-designed box, containing collectible items such as commemorative postage stamps, historical photographs, and a stylized replica of the Sugarloaf and Urca hills, created by the renowned brand Sobral Design.
To meet this challenge, a collection of sophisticated and impactful commemorative materials was developed. The invitation was meticulously crafted using pearlescent paper, accompanied by a special envelope featuring the 100-year logo and a stunning image of the cable car, ensuring a striking first impression.
Additionally, an exclusive press kit was presented in a custom-designed box, containing collectible items such as commemorative postage stamps, historical photographs, and a stylized replica of the Sugarloaf and Urca hills, created by the renowned brand Sobral Design.
SOLUTION
SOLUTION
