AWEE
AWEE
DEVELOPING AND CONNECTING PEOPLE
Branding Projects // Sakada
AWEE
DEVELOPING AND CONNECTING PEOPLE
Branding Projects // Sakada
The Awee brand needed a visual representation of a human resources company, with the goal of standing out from conventional identities in the industry. The brand's central proposal is to express a human connection and a commitment to professional development, creating a bridge between top talent and ideal job opportunities in the market.
The Awee brand needed a visual representation of a human resources company, with the goal of standing out from conventional identities in the industry. The brand's central proposal is to express a human connection and a commitment to professional development, creating a bridge between top talent and ideal job opportunities in the market.
The Awee brand needed a visual representation of a human resources company, with the goal of standing out from conventional identities in the industry. The brand's central proposal is to express a human connection and a commitment to professional development, creating a bridge between top talent and ideal job opportunities in the market.
The main challenge was to create a visual identity that broke away from the traditional and formal patterns common in human resources companies, conveying a welcoming and modern look.
The brand image needed to reflect a human, light, and engaging approach, aligned with values of professional growth and support for others.
The main challenge was to create a visual identity that broke away from the traditional and formal patterns common in human resources companies, conveying a welcoming and modern look.
The brand image needed to reflect a human, light, and engaging approach, aligned with values of professional growth and support for others.
The main challenge was to create a visual identity that broke away from the traditional and formal patterns common in human resources companies, conveying a welcoming and modern look.
The brand image needed to reflect a human, light, and engaging approach, aligned with values of professional growth and support for others.
CHALLENGe
CHALLENGe
To achieve these goals, we developed a visual concept based on multiplying elements, such as soap bubbles, symbolizing expansion and professional development. We used images and graphic elements that reinforce the idea of help and connection, conveying an organic, human, and playful visual identity.
The result is a contemporary, visually appealing, and friendly brand that effectively communicates Awee's role in the human resources sector.
To achieve these goals, we developed a visual concept based on multiplying elements, such as soap bubbles, symbolizing expansion and professional development. We used images and graphic elements that reinforce the idea of help and connection, conveying an organic, human, and playful visual identity.
The result is a contemporary, visually appealing, and friendly brand that effectively communicates Awee's role in the human resources sector.
To achieve these goals, we developed a visual concept based on multiplying elements, such as soap bubbles, symbolizing expansion and professional development. We used images and graphic elements that reinforce the idea of help and connection, conveying an organic, human, and playful visual identity.
The result is a contemporary, visually appealing, and friendly brand that effectively communicates Awee's role in the human resources sector.
SOLUTION
SOLUTION
